Roy Gough
Personal
I'm married to Gill with a son, Martyn 33, living in London and a daughter, Joanne 30, living nearby in Norwich.
Suffered a mid-life crisis so learnt to play the drums, joined the local camera club, learnt to dance, go roller skating and run Ballroom Dances.
I've Spent the last 25 years taking the kids to BMX race meetings all over Europe. Martyn 'retired' at 16 when he discovered beer and women but Joanne (Joey) still lives to ride her bike and was, in 2005, part sponsored to ride the World Cup Mountain Bike 4X series. She then went on to be part of the British Cycling Olympic Podium Squad for BMX racing. She now works for the NHS but still lives to ride her bike at every opportunity
Martyn, now freelance, worked for the BBC and has worked on the production of a number of childrens television programs. His last project, a web based interative program, is expected to be nominated for a BAFT award in 2011.
Business
Overview
I help businesses achieve their sales and revenue goals by analysing what they are doing now, suggesting alternatives then testing and measuring them - often personally - before handing it back for them to carry on.
Sometimes this is through traditional methods - hard slog, face to face networking, mailing and 'phoning - but increasingly through internet based systems.
I also sell CRM software sometimes; A contact and sales management software tool for SME's. But I'm not really an IT person. I come at it from the sales and sales managment side. So I help my customers sort out sales processes and managing their sales teams too.
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More Background
I sell my skills and expertise to SME's. 38 years of running businesses, selling and sales management in a host of different industries means that I can view others problems and issues with a different perspective.
I always get totally immersed in the businesses that I help and do my utmost to learn everything about their unique industry so that I can give top quality advice. For example, a while back, I been worked with an Internet Marketing company specialising in SEO & PPC so I went out and passed the Google Adwords Professional qualification exam. That's the level of my commitment.
I started my first business in 1973 and expanded into retail, finance, automotive and media, successfully running 4 separate businesses through the 80's and into the 90's. Always seeking new challenges I sold all my interests in 1993 and embarked on a new career in IT. Applying my skills and experience my services have been much in demand particularly in the areas of Call Centre Management and other customer facing roles. Since 1993 I have been helping e-commerce software providers by developing, implementing and successfully running profitable Customer Relationship Management strategies. In a recent assignment Roy has been responsible for creating Kewill Systems Call Centre into a multi million pound business.
At Kewill Systems I partnered with Al Danino developing and running the Group's Sales Training Workshops. I am avowed disciple of Quality Systems and personal development. Operational and tactical management skills together with my natural entrepreneurship ensures that businesses are run profitably and efficiently.
8 years ago I joined to 2 other local businessmen to create The Antidote Network. This has become the most successful local business networking group in Norfolk and is well respected within the business community.
I enjoy training and have run workshops for Business Link for several years now on a part time basis. The feedback from those has been fantastic and has subsequently provided me with a number of new clients.
Specialties:
CRM, Sales, Sales Management, eCommerce, SEO & PPC, internet marketing.