Roy Gough

Personal

50 something married to Gill with a son, Martyn 30, living in London and a daughter, Joanne 26, living nearby in Norwich.

Suffering a mid-life crisis so learning to play the drums, joined the local camera club, learnt modern jive, go roller skating, learning Ballroom Dancing and bought an old, almost classic, 7 series BMW.

Spent the last 20 years taking the kids to BMX race meetings all over Europe. Martyn 'retired' at 16 when he discovered beer and women but Joanne (Joey) still lives to ride her bike and was, in 2005, part sponsored to ride the World Cup Mountain Bike 4X series. What she really needs is a good full on sponsor. She is now on the British Cycling Olympic Podium Squad for BMX racing.

Joeys Personal Website

Business

Alloy CRM

Norfolk Broads Photography

Overview

I help businesses achieve their sales and revenue goals by analysing what they are doing now, suggesting alternatives then testing and measuring them - often personally - before handing it back for them to carry on.

Sometimes this is through traditional methods - hard slog, face to face networking, mailing and 'phoning - but increasingly through internet based systems.

I also sell CRM software like GoldMine sometimes, a contact and sales management software tool for SME's. But I'm not really an IT person. I come at it from the sales and sales managment side. So I help my customers sort out sales processes and managing their sales teams too.

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More Background

I sell my skills and expertise to SME's. 35 years of running businesses, selling and sales management in a host of different industries means that I can view others problems and issues with a different perspective.

I sometimes help select and implement software solutions to manage sales and CRM too, but I'm not really an IT person. I come at it from the managment side, identifying their sales processes and managing their sales teams first.

I always get totally immersed in the businesses that I help and do my utmost to learn everything about their unique industry so that I can give top quality advice. For example I have recently been working with an Internet Marketing company specialising in SEO & PPC so I went out and passed the Google Adwords Professional qualification exam. That's the level of my commitment.

I started my first business in 1973 and expanded into retail, finance, automotive and media, successfully running 4 separate businesses through the 80's and into the 90's. Always seeking new challenges I sold all my interests in 1993 and embarked on a new career in IT. Applying my skills and experience my services have been much in demand particularly in the areas of Call Centre Management and other customer facing roles. Since 1993 I have been helping e-commerce software providers by developing, implementing and successfully running profitable Customer Relationship Management strategies. In a recent assignment Roy has been responsible for creating Kewill Systems Call Centre into a multi million pound business.

At Kewill Systems I partnered with Al Danino developing and running the Group's Sales Training Workshops. I am avowed disciple of Quality Systems and personal development. Operational and tactical management skills together with my natural entrepreneurship ensures that businesses are run profitably and efficiently.

Specialties:

CRM, Sales, Sales Management, eCommerce, SEO & PPC, internet marketing.